Aronnette | Online Visibility

What happens if: someone in your area is searching for “natural remedies for stress relief” or “holistic natural health practitioners near me.” They’re ready to connect, but your website doesn’t show up in the search results. You’ve just lost a valuable potential client. That’s the power of SEO—or the lack of it. If your natural health business isn’t optimized for search engines, you’re missing out on connecting with people who are actively seeking your services.

Shall we change that? SEO (Search Engine Optimization) doesn’t have to be overwhelming. Here are five actionable tips to help boost your business in the digital space.

Content

1. Speak Your Audience’s Language (Keyword Optimization)
2. Blog Like a Pro
3. Optimize Your Google Business Profile
4. Make Your Website Fast and Mobile-Friendly
5. Leverage Social Media for Backlinks and Engagement
   Start Your SEO Journey Today

1. Speak Your Audience’s Language (Keyword Optimization)

Your clients aren’t searching for “alternative wellness providers utilizing integrative methodologies.” They’re Googling “natural health tips” or “holistic massage therapist.” Use plain, relatable language that matches what your audience is typing into search bars.

Example:
If you offer herbal remedies, use keywords like “natural remedies for anxiety” instead of “phytotherapy for mental wellness.” Tools like Google Keyword Planner or Ubersuggest can help you find phrases that fit your audience and the most used keywords in this sector.

2. Blog Like a Pro

Blogging is one of the best ways to establish authority in your niche. It also helps to improve your search rankings. Write about topics that answer common client questions or share insights into your practice.

Example:
If you’re a massage therapist, a blog titled “5 Surprising Benefits of Massages for Stress Relief” not only positions you as an expert but also targets long-tail keywords people are searching for. Bonus: share these blogs on social media to direct even more traffic to your site. And turning them into carousel posts gives your online visibility an even bigger boost.

3. Optimize Your Google Business Profile

For local businesses, having a fully optimized Google Business Profile is like having a virtual storefront. Include accurate business information, post updates, and collect client reviews. This improves your chances of appearing in the coveted local “map pack” when someone searches for holistic natural health services nearby.

Example:
A naturopath in The Hague could use phrases like “best natural remedies in The Hague” in their business description and encourage happy clients to leave glowing reviews. Reviews build trust and help you rank higher locally in Google.

4. Make Your Website Fast and Mobile-Friendly

Did you know that more than 50% of website traffic comes from mobile devices? If your site isn’t mobile-optimized, potential clients will quickly bounce—and search engines will notice.

Example:
Use a responsive design that adjusts your website layout for mobile screens. A slow-loading page? That’s a no-go. Tools like Google’s PageSpeed Insights can help you figure out what’s slowing your site down and provide suggestions for improvement.

5. Leverage Social Media for Backlinks and Engagement

While social media itself doesn’t directly boost your search rankings, the buzz you create there can lead to valuable backlinks, which do. Plus, active social profiles show search engines that your business is alive and well.

Example:
Post a snippet of your latest blog on Instagram or Facebook with a link to the full article. Engage with comments and messages—search engines love businesses that are interactive and engaging. Use LinkedIn to network with other holistic practitioners and build your professional credibility.

Start Your SEO Journey Today

SEO doesn’t have to be complicated, but it does take consistency. By speaking your audience’s language, creating valuable content, optimizing your Google profile, improving website performance, and leveraging social media, you’re already well on your way to greater visibility.

Especially the consistency part can be a challenge. But no stress, we can help you out with SEO and social media marketing. Contact us for more information.

Want more tips and tricks to boost your online presence? Follow us on LinkedIn, where we share strategies tailored to natural health entrepreneurs. Soon your is business the go-to destination for abundant health seekers everywhere!